What "% Off" Really Saves You: How to Read a Discount

A discount is only as good as what you pay at the end. A large percentage catches the eye, but the number that matters is the pounds that stay in your pocket.

Do the sum in pounds

To find the saving, multiply the price by the percentage and divide by 100. So 25% off an £80 accessory saves you £20, and you pay £60. Meanwhile 10% off a £900 laptop saves you £90. The smaller percentage can be the bigger saving, and the one to compare is the item you actually need.

Four things to check before you buy

• The final price. Compare the amount you will pay, including delivery, not just the percentage.
• The specification. Two similar-looking products can differ in storage, memory or age. Make sure you are comparing like with like.
• The condition. New and refurbished items are priced differently, so check which one you are looking at.
• The time limit. If a deal has an end date, you know how long you have to decide. There is no need to rush a purchase you are unsure about.

What does "up to" mean?

"Up to 25% off" means the biggest discount in that group of products is 25%. Other products in the same sale may have a smaller discount, so always check the percentage shown on the item you want.

Stacking a coupon

A coupon code is applied in your basket, and you will see its effect on the total before you place the order. Coupons often have a minimum spend, so read the conditions first.

At Percenta the percentage is shown on the product. See what is running now on our Deals & Offers page.